Proper Identity Management on Online Platforms
The internet is a very important platform for human beings the world over. Many activities of human beings are being undertaken online in recent times. There are those who use it for advertisement. Building of brands is also happening online. Others actually build personal names as brands online. For this to happen, your name must be attached to a profile.
It is easy to create an online identity. However, managing that profile and what to appear when searched is not as easy. The reason is that search engines generally reveal everything about your if a name is searched. Sometimes you want only some parts of your life revealed on search engines. This creates a problem for many people. You want only some parts of your life revealed. How is this possible?
Online identity management is a field that works hand in hand with search engine optimization. With search engines, it is possible to customize what appears after searching. When properly utilized, search engine optimization can sort out the problem of specific aspects of your name being revealed when searched. SEO is used often in business to create a competitive advantage. This happens if other people are offering similar products online.
One good example of a case of online identity management issues is the case of Michael Bullard Jr. He was involved in legal cases in court. Most aspects of his life were revealed and linked to the case that he was involved with. This included his images. The problem arises when it comes to searching the person. When you search him, what appears is information about his legal problems. This includes the images taken when he was in custody.
From Michael Bullard situation, there is a problem. Is it possible for him to control what appears on search engines? Can he determine what aspects to appear and what not to appear? There is a way around this. This is through optimization of what appears online. By optimizing, you are actually prioritizing certain aspects associated with your name to appear first when your name is searched.
Due to the increased traffic on the internet, it is important for people to check what appears when their names are searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. This enables you to establish a desirable profile online using your name and then be able to use the established brand name to achieve different ventures in your life.