Advantages of Pocket-Sized Maps and Brochures
The process of successfully marketing your business is one that can be very expensive. It is, therefore, essential to be creative and come up with cost-effective solutions. Utilizing pocket-sized brochures is a decision that can benefit you in very many ways. One of these reasons is that they allow you to pack lots of information into small sizes. These brochures allow you to add any information you want about your business. In this case, you get the opportunity to use both sides of the paper. In this scenario, you get all the space you need to include text, maps, and images. A simple fold is enough to significantly minimize the size of these brochures. Giving these brochures to customers is convenient because you don’t have to spend much.
An added advantage of using folded brochures is that they are easy to use. They are structured in such a way that three panel leaflets are folded into a small sheet. You can issue to any customer that comes to your business because they just fold them and put them in their pockets. This ensures that they don’t end up throwing them away. This helps you attract more customers because they can get home and read through the brochures.
Another reason why using pocket-sized brochures is a great idea is that you can divide your data into sections. In case you sell different kinds of products and services, you should definitely use pocket-sized brochures. If your business is a hotel, giving brochures to your customers can be very useful. You are able to divide up any information you have on the panels on your brochures. This ensures that information about each product or service is in different categories. Using folded brochures helps you avoid designing your segments manually.
Using pocket-sized brochures and maps also helps you save money. In case you sell expensive products, it is inexpensive to use full-scale brochures. However, if you sell cheaper products, you should consider giving folded brochures. In case you are on a tight budget, you can still use folded brochures and maps. This is something you can simply inform the printing company. In case your company is a startup, you should find ways to attract many customers. What you need to do in this case is market your business without spending more than you can afford. Using folded brochures allows you to save more money. The other point of interest in using pocket-sized brochures is that you don’t need huge storage space. This means you don’t need to spend on additional expenses for storing these brochures. To experience the above benefits, you should use pocket-sized brochures.