Day 16: I’m Back! And look what I learned about Traffic

Welcome back to BizLaunchBlog.com! Thanks for following me on my quest to launch and develop an online business as a gift for my wife. Share your advice, comment on a post and tell your friends... Peace, JMichael

Here is a little song I wrote, you might wanna sing it note for note...

Time to rock n’ roll… or at least strum a few chords!

Thanks for all the kind words and concern when my server passed on.  I truly appreciate it… no, really, I do.

I want to share something with you all that I learned from a little research.  One of the biggest-BIGGEST-biggest points a multitude of people have made is the need to not only have an online business but to be able to promote that business.

Many have declared… Traffic is King!  And I can understand that to a degree simply because of the traffic this blog has received and the tremendous feedback that has been offered.

But I have learned some great points from some who have been at this much longer than I. Let me share a few of the insights I have pulled from the many emails I have received over these past couple of weeks.

• Traffic, in and of itself, is just traffic. Brilliant, I know, but there is some meat to this little point.  Now general traffic to my blog is great because I am not trying to sell anything here. This is simply me sharing my little adventure with you.  In fact, I am actually hoping you will all give me some pointers, some advice… a little help from my friends, right?  But when I launch this new online business for my wife, traffic for traffic’s sake is not all that important.  What the successful business owners have shared is that it is not the traffic, per se, but the quality of traffic. And that just make sense.  If I own a flower shop and I have 100 people stop in but no one buys anything, what good is that?  But if I have a dozen people stop in and a dozen people buy a dozen roses,  (for those of you who are counting, that would be 144 roses), that is much better than 100 who don;t buy a thing!  So the quality of traffic you drive to your site is of great importance.

• The more traffic you have, the more opportunities you have to profit. OK, I know.  This sounds like I am contradicting the above point.  I am not, really.  It is more a both/and rather than an either/or.  Although quality traffic is vital, the amount of quality traffic determines how profitable you will be.  There are gabzillions (and that is an official number) of websites floating around out in cyberspace that do not make a dime.  Why?  No traffic.

So the challenge is this: how do you drive a lot of quality traffic to your site?

Answer that and I will be on my way.  I don’t have an answer for that yet but it is a question I am researching BIG TIME, with great expectations… because I am confident that there is a way to make it happen.

And now I turn to you, my faithful readers. For those of you who have developed a profitable business online, how would you answer my challenge above?

What is working for you?

You don’t have to give away all of your trade secrets but I would love a little direction here.  Any thoughts?  Feel free to comment below or email me directly > jmichael@bizlaunchblog.com