Day 3 :: But what business would interest her?

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Now, what would be fun and interesting for my wife?

OK as I have been thinking about this new business launch I’ve been thinking a lot about the ‘WHAT‘ and ‘WHY‘. You might remember one of the WHATs was that it must be fun and interesting. As I was reflecting on what I think would be fun and interesting an important thought struck me: this business is ultimately going to be a gift for my wife! As such, I need to spend some time carefully considering what might be fun and interesting for her. Fortunately we’ve been married over thirteen years so I know many of the things that would interest her and, even more importantly, I know those things that would bore her to death!

Here’s what I came up with:

• Number One: She enjoys the wonderful world of real estate. She likes to look for homes online: she looks for homes in our city, she looks for homes in other cities, she even looks for homes in cities that we’ve never even visited! Her favorite television shows are those on HGTV where they are hunting for a new home. Now, I know the real estate market has been more than a little topsy-turvy of late but I couldn’t make a list of her interests without including it.

• Number Two: She likes to shop (of course what woman can’t say that, right?) Not only does she enjoy it, she’s developed it into an art form! So something shopping related would possibly work.

• Number Three: My wife enjoys health and fitness. She works out at the gym regularly and she likes to cook and eat healthy. Really, she likes most anything that has to do with to do with health and wellness. So perhaps there is a business in this area that would make sense.

• Number Four: A family-related business might also be a good fit. As we have such a large family, she is naturally involved in family-focused events and affairs to a great degree. She is a wonderful wife and mom and loves opportunities for us to do things together as a family. I believe those products and services that focus on families, parents and their children would be of interest to her.

• That leads us to Number Five: travel. One of her absolute favorite things to do is to travel, whether it’s visiting some place new or returning to a city that we’ve visited before she enjoys traveling. Travel is definitely a huge interest of my wife’s and I believe it would be something that would be fun for her.

Some further thoughts as I’ve been spending some time and effort looking into some online work at home forums:

It seems a lot of what many people are doing is writing-related: copy writing, article writing, freelance writing, blogging and the like. My wife is not a big fan of writing. These business opportunities I’m scratching completely off the list of possibilities simply because I know it is not something she would enjoy. And if she doesn’t enjoy it, the business will probably not develop and grow.

I have noticed another type of business quite a lot in the forums where people are working from home: eBay. Now I know I said that my wife loves to shop. I see there are some people who put that gift to work. They are getting some good deals shopping and then turn around and put those products on eBay, making a bit of money in the process. I understand some people have turned that into a profitable business. I just really don’t think that’s something that would make the most sense for the business I am launching. From what I’ve seen and investigated up to this point, I do not feel an eBay business is for us.

As I am launching this new business I have had to take some time to think through my wife’s interests. What at first seemed like just another ‘business step’ has actually been a lot of fun. It makes me think a little more seriously about what she is going to enjoy doing which is very important when it comes time for me to turn this business over to her as a gift.

Moving ahead from here I’m going to try to focus on businesses in the following areas:

Real estate – a ‘big ticket’ type of business, which I am not crazy about, but perhaps I will come across something related to real estate that might work

Shopping – not even sure what night fall in this category but I will keep my eyes open

Health and fitness – there seem to be a lot of opportunities in this field

Family-related – could be a lot of fun if I come across the ‘right’ opportunity

Travel – probably the most exciting area of interest from my perspective but we shall see

Much better. Now I have a better focus and have been able to limit the plethora of businesses out there. Time to continue the research!